Soon after he started his humble company, the famous “Hat of the West” also known as “Boss of the Plains” was born. The rest of the Stetson Hat story is as we say “history.” Stetson Hats became a trademark for quality, durability, innovation and beauty. Stetson Hats remain that way today! John B. Stetson had some very tough times in creating Stetson Hats. He was trained by his father who was a master hatter, but making it at the time was difficult. Being a hatter was not held in very high regard and they were seen as unreliable. John B. Stetson changed all that with his line of Stetson Hats. He built one of the most well-known and successful American businesses. Stetson Hats rely on innovation, quality and durability to keep them that way today. Today Stetson Hats resides in Garland, Texas where they produce hundreds of different styles and colors. The Stetson Hat factory is once of the largest factories in the United States. Stetson Hats set the standard for all other hats. Whenever there is a discussion about hats, Stetson is always mentioned. Stetson is the standard in hats, the essence of the spirit of the West and an icon of the American lifestyle. Stetson has been a part of the American heritage for over 100 years. Stetson was a huge part of American history and will stay a strong part of America’s future. Stetson Hats aren’t just hats, Stetson Hats are the hats.